design shop has their own take on how to move a client’s website dreams
and desires into a realistic online presence. At Left Shore Designs,
we’re believers in keeping things simple.
As a rule, we won’t try to go into an existing website and try to figure
out someone else’s "wiring job". It’s been our experience that, in most
cases (and there’s an exception to every rule), trying to muck through
someone else’s design coding will ultimately cost the client more money
than if a fresh, new site had been created. To this extent, here are
the “stem to stern” steps we will be following to create your website:
Step One: Gathering The Info
Your Internet presence should reflect the feel, function and heart of
what you’ve worked so hard to grow. But it’s your business, not ours, and
you’re going to know the ins and outs of it a lot better than we will.
What are your business goals and dreams? How, in your mind, can the web
be utilized to help you achieve those goals? Consider the purpose of
the site? Do you want to provide information, promote a service or
sell a product? What do you hope to accomplish by building this web
site (make money, share information, something else)? Is there a
specific group of people who the site will help you reach? What kind of
information will that target audience be looking for on your site?
These are the kinds of things we'll need to know from you before
we can proceed to step two.
Step Two: The Plan
Once the information is garnered, it’s time to pull together a plan for
your web site. There’s an old carpenter’s term, “measure twice, cut
once”. Left Shore Designs will build and present a straightforward
navigational sketch – a rough site map if you will – that gives you a
feel for planned web page layout. There will also be a mood and
graphical mock up that represents your branding and calls to action. Of
course, this presentation is all tied directly to your espoused goals for
Step Three: Send the Plan to the
Internet Art Studio
with our carpentry analogy, building a website is a lot like building a
house – you can see charts, blueprints and artist’s renderings, but it’s
never the same as viewing the actual house sitting on
the plot of land. This is the point where the website itself is
created. In this phase, communication between both you and Left
Shore Designs is crucial to ensure that the final web site will match
your needs and taste. You will be able to view your project throughout
the design and development stages. This will allow you to express your
likes and dislikes on the site design.
Typically, we start by developing the home page, followed by a
“shell” for the interior pages. The shell serves as a template for the
content pages of your site and provides continuity throughout your
entire Internet presence. Once the shell has been created, Left Shore
Designs will take your content and distribute it throughout the site, in
the appropriate areas.
Setting Your Website Free
At this point, if we’ve done our job right, the entire swirl of XHTML,
Cascading Style Sheet (CSS) coding and Java scripting should look like a
beautiful website to you (sorry, we haven’t figured out how to add the
“new car smell” to a website yet). Before we hand the finished files
over to you, Left Shore Designs tests the site code to assure that it
meets the current web development standards. This effort also assures
that any applicable “bells and whistles” (forms or other scripts) work
and and that there are no issues in cross-browser compatibility
(Internet Explorer, Foxfire, etc.).
Once you give your final approval, it is time to deliver the site (web
design services fees start as low as $499). An
FTP (File Transfer Protocol) program is used to upload the website files
to your server. Left Shore Designs does not offer domain name
registration or web hosting services, but we can work with the hosting
company of your choice and even make recommendations in this area.
The Final Step: Promote It!
Just because you have a website doesn’t mean the world
knows that. While part of the proper construction of any website should
include the addition of appropriate descriptive and key word “Meta
tags”, that’s not enough to get you recognized.
Many web designers fail in this area due a fundamental misunderstanding
of website promotion at its most basic level. However, Left Shore
Designs, in one form or another, has been riding the website promotion
wave since the beginning.
As a result, through its sister company,
ATTRACTHITS.com, there are a number of turn-key methods to promote
all ready for your use.
If you do nothing else, make sure your subscribe to the Search Site
Submission service (read
more and subscribe now).
Left Shore Designs is a service of Ocean
Crest Creative, 9 Santo Street, Plymouth, MA, 02191, Telephone -
508.747.4449, ©1997 - 2013