WEB DESIGNS FOR THE LEFT SHORE
Bill Mallia Creates Sites To Help Grow Businesses
By Emily Clark, Wicked Local Plymouth/Gatehouse News Service

PLYMOUTH — Bill Mallia knows that some of the greatest businesses have the most dreadful websites. They feature old events, long past, links that don’t link, hard to decipher postings and a myriad of other flaws that can send potential customers packing.

Sometimes it’s a disconnect between reality and promotion. A funky restaurant with a lot of flare boasts a bare bones, beige-plagued website with absolutely no funk. Other times it’s simply a matter of maintenance. Nothing says “blah” like a website promoting last week’s event or a site that requires the customer to meditate to figure out how to use it, Mallia said.

After decades in the travel industry, fashioning websites for travel agents, promoting various hotels and air travel organizations, Mallia has now started his own Web design business – Left Shore Designs.  An expert at knowing how to get the attention of those inured to attention-getting ads, Mallia says he tailors websites to the individual business and its needs, helping to boost sales and customers.

Why Left Shore?  “Plymouth makes up the entire left shore of Cape Cod Bay,” Mallia explained.  But the seeds of Left Shore Design began decades ago further north.  After completing his bachelor’s degree at Ithaca College in New York – with a major in recreation and tourism and a minor in business – Mallia leapt into sales.  As a sales rep for the Barbados Tourist Authority, Air Tahiti NUI and Caribbean hotels, Mallia flew all over the world for years, visiting 80 to 100 travel agents per month.  “I’ve been to the Caribbean 250 times,” he added, laughing.

In 1995, his job got tougher when the airlines stopped giving commissions to travel agents who booked with them. Many travel agents were forced out of business, and Mallia had to think on his feet about his next step. So, he became a cyber sales representative, still working with travel agents, but this time through the creation websites.

“I was a cheerleader with pom-poms,” he said. “I created www.TravelSalesRep.com – the first and only travel online cyber sales rep. It was website promotion for travel agents, promoting hotels, airlines, cruise lines, etc.”  Today, he’s using those skills to help local businesses like the Plymouth Yacht Club and the Plymouth Rod & Gun Club, designing and maintaining relevant and savvy websites.  Many business-owners still don’t understand the importance of their website in luring new business, Mallia said.  “A lot of them look like somebody’s cousin did them,” he said. “You don’t want old news. You have to keep them updated. I’m really targeting local businesses with 50 or fewer employees.”

He combines the technical aspects of the job with his artistic and writing skills to create a marketing sensation, he said, bringing in new business with a site that matches the company, is easy to access and use, and is up-to-date. Website need to be updated routinely, he added, in order to look viable and successful. They also need good graphics that sync with the business’ style.

Mallia also designs images as part of his Internet Art Studio. Businesses on a budget are no problem for Mallia; his website designs start at $500, he said.  For more information on Mallia and Left Shore Designs, go to www.LeftShoreDesigns.com, call 508-747-4449 or e-mail him at Bill@LeftShoreDesigns.com.

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WEBSITE DESIGN FIRM LAUNCHED IN PLYMOUTH – “LEFT SHORE DESIGNS”

Plymouth, MA, August 2010 – – “Left Shore Designs” has officially opened to all, bringing thirteen years of web design experience to Southeastern Massachusetts area businesses.  Specializing in website design that is both graphically attractive and operationally functional, the firm is accommodating organizations that either wish to create a web presence or are looking to rebuild the old site they currently have.

Left Shore Designs is not new to the website designing game.  Ocean Crest Creative, Left Shore Design’s parent, has been one of the travel industry's most innovative sales and marketing companies since 1991.  In 1997, as part of their efforts to promote the world's travel industry suppliers, the firm became deeply involved in creating, designing and maintaining a number of, mainly, preparatory websites.  According to Bill Mallia, President of Left Shore Designs, “While there has always been great demand for our website creation services, Ocean Crest Creative has always passed up the opportunity to design for others - until now”.

“The art and science of constructing a website tends to attract either graphic designers or ‘tech geeks’, neither of which are overwhelmingly suited for the job as a whole,” according to Mallia.  He says his small firm’s efforts are geared to create and maintain websites that both look great and navigate well – strangely a rare combination for many websites on the Internet today.

From accommodating resorts to small businesses - haute cuisine restaurants to high performance manufacturing companies, Left Shore Designs is offering free quotes to those who have realized the importance of a well groomed Internet presence (www.leftshoredesigns.com/freequote.html).  As the doors at this “Internet art studio” have just opened, rate quotes are very reasonable, so it’s an outstanding time for any area organization to take advantage of this offer.

For complete information on Left Shore Designs, visit their website at www.LeftShoreDesigns.com or contact President Bill Mallia on his direct line, 508.747.4449.

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'LEFT SHORE DESIGNS'" press release, click here.