Content Marketing

Content Marketing vs. Copywriting

Based on the accepted definitions of both, here is the difference:

Content Marketing - Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience and, ultimately, to drive profitable customer action.

Copywriting - Copywriting is the process of writing advertising promotional materials. Copywriters are responsible for the text on brochures, billboards, websites, emails, advertisements, catalogs, and more.

Content Marketing Campaign

Step 1: Plan
Build The Fundamentals of Your Plan

Start with a plan and purpose for your Content Marketing undertaking. What is the plan? Why are you undertaking the mission?

Step 2: Audience
Understand Your Core Audience

While it may sound obvious, understanding your core audience is one of the first steps in the Content Marketing process. You want to define your target with as much detail as possible.

Step 3: Story
Tell The Story of Your Offering

One of the key reasons that Content Marketing is different is that it does not sell, it shares. Sharing your story in today’s market is often the most successful route to your planned goal (brand loyalty, a sale, market share, etc.).

Step 4: Channels
Determine Your Distribution Channels

Content Marketing goes beyond Social Media Management. While it you may find yourself utilizing many of the Social Media outlets, there are also Blogs, Brand specific websites to name a few. This step defines what channels you are going to utilize to disseminate and work your content.

Step 5: Process
Manage The Effort

Simply put, administer the effort of this Content Marketing campaign.

Step 6: Conversation
Listen and Respond

The beauty of today's online media is that it lets you communicate directly with those interested in your story.

Step 7: Measurement
Prove The Effectiveness of Your Program

In measuring the success of your Content Marketing Campaign, we will want to know, did it increase awareness of your offering, drive more traffic to your website or blog, generated sales leads, converted more leads into customers, improved retention and upsell.